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href=\"https://mswe.ics.uci.edu/career/additional-resources/\" class=\"elementor-sub-item\">ADDITIONAL RESOURCES</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-980\"><a href=\"https://mswe.ics.uci.edu/career/resources-for-international-students/\" class=\"elementor-sub-item\">RESOURCES FOR INTERNATIONAL STUDENTS</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-344\"><a href=\"https://mswe.ics.uci.edu/faq/\" class=\"elementor-item\">FAQ</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1173\"><a href=\"/faq/#faq-admissions\" class=\"elementor-sub-item elementor-item-anchor\">Admissions</a></li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1172\"><a href=\"/faq/#faq-programs\" class=\"elementor-sub-item elementor-item-anchor\">Programs</a></li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1171\"><a href=\"/faq/#faq-careerdev\" class=\"elementor-sub-item elementor-item-anchor\">Career Development</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-895\"><a href=\"https://mswe.ics.uci.edu/contact-us/\" class=\"elementor-item\">Contact Us</a></li>\n</ul></nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\">\n\t\t\t<i class=\"eicon\" aria-hidden=\"true\"></i>\n\t\t\t<span class=\"elementor-screen-only\">Menu</span>\n\t\t</div>\n\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\"><ul id=\"menu-2-6f6929b0\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-54\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Program</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-43\"><a href=\"https://mswe.ics.uci.edu/program/about-the-program/\" class=\"elementor-sub-item\">About the Program</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-869\"><a href=\"https://mswe.ics.uci.edu/program/curriculum/\" class=\"elementor-sub-item\">Curriculum</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-55\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">People</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-345\"><a href=\"https://mswe.ics.uci.edu/people/faculty-staff/\" class=\"elementor-sub-item\">Instructors & Staff</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-56\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Admissions</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-41\"><a href=\"https://mswe.ics.uci.edu/admissions/admissions-overview/\" class=\"elementor-sub-item\">How to Apply</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-143\"><a href=\"https://mswe.ics.uci.edu/admissions/information_sessions/\" class=\"elementor-sub-item\">Information Session</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-138\"><a href=\"https://mswe.ics.uci.edu/admissions/cost-and-financial-aid/\" class=\"elementor-sub-item\">Cost and Financial Aid</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-947\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Careers</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-978\"><a href=\"https://mswe.ics.uci.edu/career/mswe-career-services-2/\" class=\"elementor-sub-item\">MSWE CAREER SERVICES</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-974\"><a href=\"https://mswe.ics.uci.edu/career/career-planning/\" class=\"elementor-sub-item\">CAREER PLANNING</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-925 current_page_item menu-item-979\"><a href=\"https://mswe.ics.uci.edu/career/personal-branding-networking/\" aria-current=\"page\" class=\"elementor-sub-item elementor-item-active\">PERSONAL BRANDING & NETWORKING</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-977\"><a href=\"https://mswe.ics.uci.edu/career/job-search-sites/\" class=\"elementor-sub-item\">JOB SEARCH SITES</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-976\"><a href=\"https://mswe.ics.uci.edu/career/interviewing/\" class=\"elementor-sub-item\">INTERVIEWING</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-973\"><a href=\"https://mswe.ics.uci.edu/career/additional-resources/\" class=\"elementor-sub-item\">ADDITIONAL RESOURCES</a></li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-980\"><a href=\"https://mswe.ics.uci.edu/career/resources-for-international-students/\" class=\"elementor-sub-item\">RESOURCES FOR INTERNATIONAL STUDENTS</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-344\"><a href=\"https://mswe.ics.uci.edu/faq/\" class=\"elementor-item\">FAQ</a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1173\"><a href=\"/faq/#faq-admissions\" class=\"elementor-sub-item elementor-item-anchor\">Admissions</a></li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1172\"><a href=\"/faq/#faq-programs\" class=\"elementor-sub-item elementor-item-anchor\">Programs</a></li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1171\"><a href=\"/faq/#faq-careerdev\" class=\"elementor-sub-item elementor-item-anchor\">Career Development</a></li>\n</ul>\n</li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-895\"><a href=\"https://mswe.ics.uci.edu/contact-us/\" class=\"elementor-item\">Contact Us</a></li>\n</ul></nav>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t</div>\n\t\t</section>\n\t\t\t\t\t\t</div>\n\t\t\t</div>\n\t\t</div>\n\t\t\n</header><!-- #site-header -->\n\n\n\t\t\t\t\t\t\n\t\t\t<main id=\"main\" class=\"site-main clr\" >\n\n\t\t\t\t\n\n<header class=\"page-header\">\n\n\t\n\t<div class=\"container clr page-header-inner\">\n\n\t\t\n\t\t\t<h1 class=\"page-header-title clr\" itemprop=\"headline\">PERSONAL BRANDING & NETWORKING</h1>\n\n\t\t\t\n\t\t\n\t\t<nav role=\"navigation\" aria-label=\"Breadcrumbs\" class=\"site-breadcrumbs clr position-under-title\" itemprop=\"breadcrumb\"><ul class=\"trail-items\" itemscope itemtype=\"http://schema.org/BreadcrumbList\"><meta name=\"numberOfItems\" content=\"3\" /><meta name=\"itemListOrder\" content=\"Ascending\" /><li class=\"trail-item trail-begin\" itemprop=\"itemListElement\" itemscope itemtype=\"http://schema.org/ListItem\"><a href=\"https://mswe.ics.uci.edu\" rel=\"home\" aria-label=\"Home\"><span itemprop=\"name\"><span class=\"icon-home\"></span><span class=\"breadcrumb-home has-icon\">Home</span></span></a><span class=\"breadcrumb-sep\">></span><meta content=\"1\" itemprop=\"position\" /></li><li class=\"trail-item\" itemprop=\"itemListElement\" itemscope itemtype=\"http://schema.org/ListItem\"><a href=\"https://mswe.ics.uci.edu/career/\"><span itemprop=\"name\">Career</span></a><span class=\"breadcrumb-sep\">></span><meta content=\"2\" itemprop=\"position\" /></li><li class=\"trail-item trail-end\" itemprop=\"itemListElement\" itemscope itemtype=\"http://schema.org/ListItem\"><span itemprop=\"name\">PERSONAL BRANDING & NETWORKING</span><meta content=\"3\" itemprop=\"position\" /></li></ul></nav>\n\t</div><!-- .page-header-inner -->\n\n\t\n\t\n</header><!-- .page-header -->\n\n\n\t\n\t<div id=\"content-wrap\" class=\"container clr\">\n\n\t\t\n\t\t<div id=\"primary\" class=\"content-area clr\">\n\n\t\t\t\n\t\t\t<div id=\"content\" class=\"site-content clr\">\n\n\t\t\t\t\n\t\t\t\t\n<article class=\"single-page-article clr\">\n\n\t\n<div class=\"entry clr\" itemprop=\"text\">\n\t\t\n<h1>PERSONAL BRANDING & NETWORKING</h1>\n\n\n\n<h2><strong>Resume</strong></h2>\n\n\n\n<p>The resume is one piece of your branding and marketing materials that summarizes your background, skills, accomplishments and professional qualifications. An effective resume succinctly describes your education and experience and should be specifically tailored to the position you are applying for.</p>\n\n\n\n<p>The goal of your resume is to stand out from your competition, and get past the professional screening process, whether that is a person (HR, hiring manager) or a software (<a href=\"https://en.wikipedia.org/wiki/Applicant_tracking_system\">Applicant Tracking System \u2013 ATS</a>).</p>\n\n\n\n<p>Remember\u2026 the average employer only spends six (6) seconds, at best 20 seconds, to <em>briefly scan </em>your resume. As such, your resume needs to be written for the ease of the reader.</p>\n\n\n\n<p>This includes using keywords to highlight your soft, technical, and/or transferable skills that also pertain to the position you\u2019re applying for. Also, limit your content to the most impressive items; adding additional items only distracts the employer from what you\u2019d really like them to see.</p>\n\n\n\n<ul><li><a href=\"http://mcs.ics.uci.edu/wp-content/mcs/uploads/2017/11/Resume-Sample-1-Software-Engineer.pdf\">Resume Sample 1 \u2013 Software Engineer</a></li><li><a href=\"http://mcs.ics.uci.edu/wp-content/mcs/uploads/2017/11/Resume-Sample-2.pdf\">Resume Sample 2</a></li><li><a href=\"http://mcs.ics.uci.edu/wp-content/mcs/uploads/2017/11/Resume-Sample-3.pdf\">Resume Sample 3</a></li></ul>\n\n\n\n<p>A tool that is extremely helpful is <a rel=\"noreferrer noopener\" aria-label=\"Carmen (opens in a new tab)\" href=\"https://carmen.co/\" target=\"_blank\">Carmen</a>, which uses ATS technologies to scan and score your resumes against job descriptions.</p>\n\n\n\n<p>For additional tools and resources, including sample resumes and popular keywords used in tech resumes, please visit <a rel=\"noreferrer noopener\" href=\"http://bit.ly/uci_icscode\" target=\"_blank\">CODE Resource Library</a>.\u00a0 </p>\n\n\n\n<p></p>\n\n\n\n<h2><strong>Cover Letter</strong></h2>\n\n\n\n<p>The cover letter (CL) is another piece of your branding and marketing materials. Consider it your marketing brochure that advertises the background and skills you can offer to potential employers. It is the letter (or e-mail) that accompanies and supplements your resume.</p>\n\n\n\n<p>The goal of your cover letter is to cause the employer to want to turn the page to read your resume. It should be simple and short, yet powerful, customized to a position, and action oriented.</p>\n\n\n\n<p>The key to an effective cover letter is to be able to summarize your experience, list skills and accomplishments, and compel the employer to call or email you for an interview.</p>\n\n\n\n<ul><li><a href=\"http://mcs.ics.uci.edu/wp-content/mcs/uploads/2017/11/Cover-Letter-Template.docx\">Cover Letter Template</a></li></ul>\n\n\n\n<h2><strong>LinkedIn</strong></h2>\n\n\n\n<p><a href=\"https://mcs.ics.uci.edu/career/personal-branding-marketing/LinkedIn\">LinkedIn</a> is the world\u2019s largest business-focused social networking site and its main purpose is to help people network professionally.</p>\n\n\n\n<p>With over 500 million members, more than 3 million company pages, spread across 150 plus countries, LinkedIn will help you connect with your trusted contacts, develop a broader network, and allow you to exchange knowledge, ideas, and opportunities with a broad network of professionals.</p>\n\n\n\n<p>It is estimated that over 90% of employers use LinkedIn to research candidates, sometimes even before reading their resumes. Further, <a href=\"http://fortune.com/2019/03/28/job-applicants-with-a-comprehensive-linkedin-profile-71-more-likely-to-get-interviews-study-says/\" target=\"_blank\" rel=\"noreferrer noopener\">study</a> shows that job applicants with a \u201ccomprehensive\u201d LinkedIn profile is 71% more likely to get invited to interviews. As such, it is critical to have a professional brand presence on LinkedIn. </p>\n\n\n\n<p>Through LinkedIn, you may discover job leads via their job search engine, and in specialized groups, that may not be posted anywhere else. You can also save your job searches and receive daily or weekly emails with the results.</p>\n\n\n\n<p>If you are a current student in the MSWE program, join our very own <a href=\"https://www.linkedin.com/groups/12251563/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"UCI MSWE LinkedIn Group (opens in a new tab)\">UCI MSWE LinkedIn Group</a> today!</p>\n\n\n\n<ul><li><a href=\"https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/LinkedIn_Sample_Profile_onesheet-David.pdf\">LinkedIn Checklist</a> (by LinkedIn for University Students)</li><li><a href=\"http://career.uci.edu/quick-tip-library/\">LinkedIn Checklist</a> (by UCI Division of Career Pathways)</li><li><a href=\"https://www.jobscan.co/linkedin-optimization\">Jobscan</a> (LinkedIn profile optimization)</li></ul>\n\n\n\n<h2><strong>Networking</strong></h2>\n\n\n\n<p>Networking should be a critical part of your overall job search strategy and needs to be one of your primary job search methods. Active networking is also vital to your career growth. Often confused with selling, networking is actually about building long-term relationships and a good reputation or personal brand over time. It involves meeting and getting to know people who you can assist, and who can potentially help you in return.</p>\n\n\n\n<p>Your network includes everyone from friends and family to work colleagues, business connections, your social network and members of groups and organizations to which you belong.</p>\n\n\n\n<p>As you will see below, networking and online applications are two primary methods of how ICS students obtained their internship and full-time career opportunities, with networking producing a higher yield. As such, your job search strategy should be balanced between both methods, and should definitely include networking. </p>\n\n\n\n<p><strong>ICS alumni obtained summer internship opportunities through:</strong></p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>Online Application</td><td>47%</td></tr><tr><td>Networking \u2013 including Referrals & Informational Interviews</td><td>41%</td></tr><tr><td>Career Fair</td><td>9%</td></tr><tr><td>Other</td><td>3%</td></tr></tbody></table>\n\n\n\n<p><strong>Of ICS Alumni who reported they have secured a full-time position within one month of graduation, they obtained the opportunity through:</strong></p>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>Networking \u2013 including Referrals & Informational Interviews</td><td>39%</td></tr><tr><td>Online Application</td><td>37%</td></tr><tr><td>Career Fair</td><td>13%</td></tr><tr><td>Internship Conversion</td><td>11%</td></tr></tbody></table>\n\n\n\n<p>Networking is a skill you can learn, whether you are an extrovert or an introvert. Throughout the program, the Career Development Team will offer workshops and resources to help you leverage your contacts. There will also be networking opportunities and mixers to assist you with broadening your professional network. </p>\n\n\n\n<ul><li><a href=\"https://mangoconnects.com/\">MangoConnects</a> (Build personalized outreach messages)</li><li><a href=\"http://career.uci.edu/quick-tip-library/\">Networking How-To Guides</a> (by UCI Division of Career Pathways)</li></ul>\n\t</div> \n</article>\n\t\t\t\t\n\t\t\t</div><!-- #content -->\n\n\t\t\t\n\t\t</div><!-- #primary -->\n\n\t\t\n\t</div><!-- #content-wrap -->\n\n\t\n\n </main><!-- #main -->\n\n \n \n \t\t<div data-elementor-type=\"footer\" data-elementor-id=\"821\" class=\"elementor elementor-821 elementor-location-footer\" data-elementor-settings=\"[]\">\n\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-5427fc elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"5427fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73536c76 elementor-column elementor-col-100 elementor-top-column\" data-id=\"73536c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-475da9e3 elementor-widget elementor-widget-divider\" data-id=\"475da9e3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\"></span>\n\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-element elementor-element-3355fda3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"3355fda3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee0520e elementor-column elementor-col-50 elementor-top-column\" data-id=\"4ee0520e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2127e9de elementor-widget elementor-widget-text-editor\" data-id=\"2127e9de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><a 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